WILLCOX — If you received it in the mail, you may want to hold onto it for a while as a collector’s item.
What is it? The City of Willcox’s first community event and information booklet — the Recreation and Community Services brochure.
The brochure is packed with community event and entity information, from public parades and local events to pool hour information.
Designed by Studio 128, the brochures will be sent through the U.S. mail to everyone in the greater Willcox region, from just outside Bowie to the outskirts of Kansas Settlement.
“We’re sending it to 4,500 housholds in and around Willcox,” said City Manager Caleb Blaschke. “The purpose of the brochure is to promote and increase attendance at all of our activities and events throughout Willcox. The other purpose is for economic development. We want people to realize that Willcox has a lot to offer and that we’re not just a small town with a school. We have theater; we have arts, dance; we have events; we have a golf course; and we have a lot of different amenities to provide a high quality of life for them and their families. So this is also to help people relocate to Willcox.”
The brochure covers the events over the next six months and features the brand-new Willcox city brand on the cover. Bringing individuals to the city website for more information, locals may download the city calendar and receive reminders of community events.
This is the first brochure of its kind and cost the city roughly $4,000. Blaschke told the Range News he anticipates that future brochures will be co-paid by local entities who wish to enjoy the umbrella advertising effect.